Dubai offers 'the ultimate experience'

Dubai's "unique appeal" is a strong factor in tempting people to the emirate, an industry expert asserts.

Ian Scott, director of Dubai Tourism and Commerce Marketing, UK and Ireland Representative Office, claims people buying property in Dubai may do so because the country offers the "ultimate experience".

He comments: "Never has one destination attracted so much interest from such major players on the world stage: from big business to major hotel chains and celebrity chefs, there is no end to the renowned names desperate to establish a presence in the emirate."

The country is a pace-setting destination with diverse entertainment, sports and shopping to suit all demographics purchasing property in Dubai, Mr Scott adds.

He concludes that Visitors are offered superior quality in a country which has established itself on the world stage.

Prospective buyers may be further encouraged by the recent news that construction costs in Dubai have fallen by 30 per cent since December.